Women can see through flashy cars and bling: Show-off men who flaunt their wealth are seen as POOR potential long-term partners

Celebrities such as Tyga (pictured) who flash their wealth may fail to impress woman, according to a new study by the University of Buffalo

It is bad news for the man going through a midlife crisis who has just bought a new soft-top sports car.
Despite his best efforts, a flashy set of wheels may leave women distinctly unimpressed.

Men who drive attention-seeking cars in loud colours are not seen as good long-term partners, a study has found.
These men appear to women as poor potential fathers, who are interested only in a brief fling and are little good for anything more.

The researchers suggest a sports car is the human equivalent of a peacock's tail.

Men who go for larger, brighter and noisy cars are like animals whose size, colour and volume give them the advantage in the mating game.

To test whether the strategy works, they gave two groups of people a description of a 'flashy' and a 'frugal' man.

The frugal man is Dan, who is looking to spend $20,000 (14,770) on a car and values efficiency and reliability.

His description states: 'He sees a car that he really likes and is just within his price range. Best of all, it is a new car and he will be the first owner, so he doesn't have to worry about problems caused by previous owners.

'It will also be under warranty, so any mechanical problems will be covered for a few years.' The flashy man, Dave, has the same amount of money to spend but wants a car that he can feel proud to drive.

The second description states: 'He sees a car that he really likes. Best of all, he can buy it used for $15,000 and use the rest of the money to get new paint, bigger wheels, and a more powerful sound system.'

The study, published in the journal Evolutionary Psychological Science, asked a group of 233 men and women, then a second group of 142, to rate the men from zero to 100 per cent on various factors.
The participants rated the man with the flashy car as more interested in brief sexual relationships.

He scored higher marks for the effort he made towards securing a mate but received low marks for how much he was willing to invest as a potential life partner.

The flashy man was more attractive to women for brief sexual encounters, but did not tick the boxes for a long-term committed romantic partner for a relationship in which to raise families.

In contrast, the man who made the frugal car purchase scored much higher as a potential life partner, parent and provider.


1 - Popularity
Men appear more attractive if they're popular with other women, according to scientists.
The theory is that women are especially attracted to men with partners because they are more likely to be kind and faithful - which makes them 'good mates'.

2 - Money
Women are more likely to find men attractive if they think they have a bulging wallet, a new study has found - but for men it's still all about the looks.
A recent study suggests that women are four times as sensitive to salary when considering a male partner as men are when choosing a female partner.

3 - Muscles
When it comes to what women want, muscular, tall men still win out, a recent Austrlian study suggests.
Scientists showed a group of 160 women photographs of shirtless, faceless men and asked to give them an attractiveness rating.
The results show men who looked strong, with muscular arms and toned torsos, did far better than those who had worked a little less hard at the gym.

4 - Intelligence
It seems that, for some, looks and personality really don't matter.
Nearly one in ten people find intelligence to be the most attractive feature in a partner - a trait known as sapiosexuality, according to researchers at the University of Western Australia.

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